Major corporate changes occur quickly, and the challenge of aligning these changes lies with the marketing organization. Companies in a state of transition attempt to refocus their domestic market and prepare for future domestic and global markets. As competition increases worldwide, corporations are becoming more sophisticated in meeting operational needs for timely product development and marketing. The MBA in Marketing prepares you for the challenges of the future.


MBA Undergraduate Prerequisites - 9 Credits
    ACC 305 Financial and Managerial Accounting
    FIN 317 Financial Management*
    MGT 340 Organization Theory and Behavior

Managerial Core Requirements - 22 Credits
    RES 500  Graduate Research and Writing Methods
    INB 601    International Business Environment
    IT 620       Information Resource Management
    MGT 625  Strategic Management*
    FIN 645    Corporate Finance*
    MKT 646  Strategic Concepts in Marketing
    RES 603  Applied Research Development*

Major Requirements - 18 Credits
    MKT 610 International Marketing
    MKT 636 Supply Chain Management
    MKT 642 Buyer Behavior & Sales Promotion
    MKT 654 Marketing Research Intelligence
    MKT 660 E-Commerce Marketing
    RES 785 Applied Thesis Research Seminar*
 

* Indicates courses requiring a prerequisite

Credits Required for Degree: 40